Hyderabad, September 23, 2011: EBS (E-Billing Solutions), the second largest on-line payment provider in India, has announced that Ogone Payment Services, one of Europe’s leading payment service providers, has signed a binding agreement to acquire the company. This acquisition marks Ogone’s first foray outside of the European market and into the rapidly expanding Indian on-line payments market.
However, EBS will continue to operate under its current management structure and market approach and will be responsible for running the operations and the continued expansion of the company. EBS will also retain its name and brand in the Indian market. The EBS board is supported by 3 members of the Ogone Payment Services Board.
Mr Nishanth Chandran, Co-Founder & CEO of EBS, said: “This deal represents a huge opportunity for us to lead the market in India and Ogone Payment Services are the right partner to enable us to get to the number one position in India.”
Mr Peter De Caluwe, CEO of Ogone Payment Services, said: “Only 8.4% of the Indian market is currently online but this translates to 100 million users, which makes it the fourth largest online country in the world and this is set to grow rapidly with online travel accounting for 80% of the commerce in India. Acquiring a leading company such as EBS represents a huge potential for us and our European merchants.”
EBS were advised by growth partnership firm IndigoEdge. Ogone, meanwhile, were advised on the deal by Brian, Garnier & Co, an independent pan-European investment bank focused on growth companies.
Shifting our Website to E Billing Solutions Payment Gateway has been the wisest decision we have made. The earlier payment gateway that we had was ....
Today the Internet is a huge market potentially capable of covering the population of the whole world. This is why electronic commerce i.e. E-Commerce is so attractive for many traditional businesses.
The amount of trade conducted electronically has grown dramatically since the large introduction of the Internet. Since mid 1990 traditional traders followed large Computer Manufacturers into the new sphere and today you can buy practically anything through the Internet: from a bunch of flowers to a car. The only exception seems to be a trip to Mars.
The E-commerce market is totally democratic. This is perfect capitalism: if you sell you win, if you don’t sell you lose.
As India grows, more people are expected to enter the online market with access to easy and cheap internet services. With fast paced penetration of credit card, India is on the poised to be one of the most envied nations in the technology of e-commerce era. One cannot afford to miss participating in this growing industry. Such inclusive growth opportunity is available once in a lifetime.
E-Billing Solutions (EBS) provides a consultative approach to Indian Merchants for facilitating suitable online payment solutions and benefit from the exponential growth witnessed in E-commerce.
EBS launches TranSafe, an all together a new foundation for the merchants looking to exploit the benefits in the e-commerce growth and generate profits through the global channel. An modernization for merchants who are looking to place themselves on the global map where the business never perishes. Brick and Mortar method is now converted to online market much easier & convenient through TranSafe.
TranSafe is specifically designed to accommodate increasing E-commerce demand by companies for sophisticated payment solutions to tap enormous opportunities for global Internet transactions..
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